Privacy notice

1. Who we are

GlidingPixel is the trading name of Arron Hormoz, a sole trader based in Hebden Bridge, West Yorkshire, who makes films for businesses and organisations and carries out drone roof and building inspections. We are the “data controller” for the personal information described in this notice, which means we decide how and why it is used.

• Email: info@glidingpixel.com
• Post: GlidingPixel, The Town Hall, St George's Street, Hebden Bridge, HX7 7BY
• ICO registration number: ZC266257

2. The information we collect and why

Clients and people who enquire about our work

When you ask for a quote or commission a film, we collect your name, role, organisation, work email address and phone number, our correspondence with you, project briefs and invoices. We use it to reply to you, plan and deliver the project, invoice you and keep in touch about the work. Our lawful basis is the contract with you (or the steps you ask us to take before one), and our legitimate interest in responding to enquiries that do not become projects.

Drone roof and building inspections

When you book an inspection, we collect your name, email address and phone number, the address of the building, the details you give us about it and your preferred date. On the day we capture photos and video of the outside of the building, and if you ask for one we write a report on them. We use this to price and carry out the inspection, send you the images and any report, and invoice you. Our lawful basis is the contract with you (or the steps you ask us to take before one).

We point the camera at your building and keep flights as short as the job allows. If a neighbour or passer-by appears in an image by chance, we leave that image out of what we send you or crop them out. Our lawful basis for those originals is our legitimate interest in carrying out the inspection you asked for, and they are deleted with the rest of the inspection images.

People who appear in our films

If you take part in a film we make, we collect your moving image and voice, your name if you choose to be named, what you say on camera, and the contact details you give on our consent form. We use this to make the film for our client and, where you agree, to show the finished film in our own portfolio, showreel and social media and privately to prospective clients. If you agree on the consent form, we also keep footage of you to use in future films, including licensing it to other filmmakers.

Our lawful basis is our legitimate interest in making films and in using footage in the ways you agree to on our filming consent form. The form lets you choose how you appear (face shown or hidden, named or not, voice as recorded or altered) and where the film may be shown, and we and our client honour those choices. You can object to how we use your footage at any time by emailing info@glidingpixel.com. We will then stop, unless we have compelling grounds to continue that outweigh your interests and rights.

If your consent form says you can withdraw your consent at any time, as our earlier forms and our forms for sensitive projects do, we rely on your consent instead. Where a film touches on sensitive subjects such as health, religion or immigration status, the signed form is your explicit consent to that. You can withdraw consent at any time by emailing info@glidingpixel.com; we will stop using your footage in anything new and remove it from the websites and social media we control within one month, or sooner if your consent form says so. Copies already published or shared by others cannot always be recalled, and withdrawal does not affect use before that date.

At events and in busy places some people appear incidentally in the background. We rely on our legitimate interests in making the film and in using the footage in future films, including licensing it to other filmmakers. We display a filming notice on site so you know filming is taking place, and we will keep you out of shot if you ask. Our clients are separately responsible for how they use the finished film and for their own staff.

Businesses we contact about our services

We tell businesses that commission video about what GlidingPixel offers. To do that we hold the name, role, organisation and work contact details of relevant people, where we found those details (usually your organisation’s website or your public LinkedIn profile), and a record of our contact with you. Our lawful basis is our legitimate interest in promoting a small business to organisations likely to need its services. We only email organisations such as companies and public bodies at work addresses without prior consent, as the rules allow; we ask sole traders and partnerships first. Every message says who we are and how to stop hearing from us, and we act on every opt-out. If you would rather not be contacted, email info@glidingpixel.com and we will add you to our do-not-contact list. We delete prospect details after 12 months if there has been no reply or interest.

Visitors to this website

When you visit glidingpixel.com, or open an email from us that loads the small animated logo in our signature, our hosting provider records technical information such as your IP address, browser type and the pages you view, which is needed to deliver the site securely. If you use one of our forms or email us, we receive what you send, such as your name, email address, phone number, organisation or the address of a building, and your message, so that we can reply. Our lawful basis is our legitimate interest in running a secure website and responding to you. See section 8 for cookies and the videos embedded on this site.

Suppliers and freelancers

If you work with us as a freelancer or supplier, we hold your name, contact details, bank details and invoices so that we can book and pay you. Our lawful basis is our contract with you and our legal duty to keep tax records.

Records we are required to keep

We keep records of complaints, requests about personal data, and any security incidents, because data protection law requires us to.

3. Who we share information with

We do not sell personal information, apart from licensing footage as described in section 2. We share it only with:

• Our clients, who receive the finished film and are responsible in their own right for how they use it.
• Service providers who process information on our behalf under written contracts: Google (Google Workspace, for email, calendar and cloud storage, including backups of footage); Anthropic (Claude, an AI assistant we use for business administration, with personal information kept to a minimum); Atlassian (Trello, for planning projects); Canva (designing social media posts and marketing materials, which can include stills from our films); Cloudflare (website hosting and the domain's DNS); Web3Forms (our contact and booking forms, which email enquiries to us and keep a copy for us for up to three months); and occasional freelance crew or editors working to our instructions.
• Video and social media platforms (such as Vimeo, YouTube, LinkedIn and Instagram) when a film is published, in line with what you agreed on the consent form. Those platforms are responsible for their own use of data.
• Filmmakers, broadcasters and other organisations we license footage to, as described in section 2. They are responsible for their own use of it.
• Professional advisers and authorities such as an accountant, HMRC, or the Information Commissioner’s Office where the law requires.

4. Where your information is stored

Footage and files are stored in the UK and backed up to Google Drive. Some of our service providers process data outside the UK. Google, Anthropic and Cloudflare are based in the United States. Atlassian and Canva store data in the United States and may process it in other countries, including Australia. Web3Forms is run from India, using servers in several countries including the United States and the EU. Where a provider offers them, we rely on safeguards recognised under UK law: the UK Extension to the EU-US Data Privacy Framework for Google, Atlassian and Cloudflare, and the standard contractual clauses with the UK Addendum for Anthropic, Atlassian, Canva, Cloudflare and Web3Forms.

5. How long we keep information

• Raw footage of people: deleted within 12 months of the finished film being delivered, unless a client has asked us in writing to archive it, your consent form says otherwise, or we keep it for future films (see below).
• Footage kept for future films: footage of people who agreed to this on their consent form, and event footage in which people appear only in the background. We keep it for as long as it may be used in films, and review it every three years.
• Finished films: kept for as long as they are in use by the client or in our portfolio, and reviewed every three years.
• Inspection photos, video and reports: deleted 12 months after we send them to you, unless you ask us to keep them longer.
• Signed consent forms: for as long as we hold footage of you or it is in use, plus six years, as our record of your permission.
• Client records and invoices: at least five years after the 31 January Self Assessment deadline for the tax year they relate to, as HMRC requires.
• Marketing contacts: deleted 12 months after our last contact if there has been no reply or interest. Our do-not-contact list is kept so that we do not contact you again.
• Website enquiries that do not lead to a project: six months in our inbox, and up to three months in the copy our form provider, Web3Forms, keeps for us.
• Complaints, requests and incident records: six years.

6. Your rights

You have the right to ask for a copy of the personal information we hold about you; to have inaccurate information corrected; to have information deleted; to restrict or object to how we use it, including an absolute right to object to direct marketing; to have information you gave us transferred to you or another organisation where we rely on consent or contract; and to withdraw consent at any time where consent is our lawful basis. We do not make decisions about you by automated means.

To exercise any of these rights, email info@glidingpixel.com. We will respond within one month. We may need to check your identity first, and in some cases the law allows us to refuse or limit a request, in which case we will explain why.

7. Complaints

If you’re unhappy with how we’ve handled your personal information, please tell us so we can put it right. Email info@glidingpixel.com with “Data protection complaint” in the subject line, or write to the address above. We’ll acknowledge your complaint within 30 days of receiving it, look into it, and tell you the outcome and what we’ve done as a result without undue delay. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk/make-a-complaint or on 0303 123 1113.

8. Cookies and embedded videos

This website itself does not set cookies or store anything on your device, so we do not ask you to accept cookies.

Where a page shows a video from our YouTube channel, it is embedded in YouTube’s privacy-enhanced mode, so YouTube stores nothing on your device until you press play. When you play a video, Google (which runs YouTube) receives technical information such as your IP address and may set its own cookies or similar storage. Google is responsible for that under its own privacy policy at policies.google.com/privacy.

9. Children

We do not knowingly collect information about children through this website or our marketing. If a child takes part in a film, we ask a parent or guardian to sign the consent form as well as getting the young person’s agreement. We only keep footage of a child who took part for future films if their parent or guardian agrees to that on the form, and we do not license footage in which a child can be identified.

10. Changes to this notice

We will update this notice when our work or the tools we use change, and show the date of the latest version at the top.